STURGIS MOTORCYCLE RALLY DRAWING

2011 OFFICIAL RULES

THIS DRAWING IS INTENDED ONLY FOR LEGAL RESIDENTS OF CANADA AND RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF COLUMBIA (EXCLUDING RESIDENTS OF RHODE ISLAND) WHO ARE LOCATED IN THE 50 UNITED STATES AND DISTRICT OF COLUMBIA OR CANADA, EXCEPT PUERTO RICO, RHODE ISLAND, US VIRGIN ISLANDS, GUAM AND OTHER US TERRITORIES WHERE PROHIBITED BY LAW, RESPECTIVELY, AT TIME OF ENTRY.

NO PURCHASE NECESSARY TO WIN. VOID IN PUERTO RICO, RHODE ISLAND, US VIRGIN ISLANDS, GUAM AND OTHER US TERRITORIES WHERE PROHIBITED.

1. ELIGIBILITY: Open to legal residents of Canada and residents of the 50 United States and District of Columbia, excluding residents of Rhode Island, who are located in the 50 United States and District of Columbia or Canada, except Puerto Rico, Rhode Island, US Virgin Islands, Guam and other US territories where prohibited, who are 18 years of age or older on the date of entry and have online access on or before August 4, 2011. The City of Sturgis, South Dakota (“Sponsor”) and its affiliates, subsidiaries, licensees, advertising and promotional agencies and each of their respective officers, directors, employees, and agents (“Sponsor and its agents”) and members of the immediate family and persons living in the same household of each are ineligible. Void where prohibited.

2. DRAWING PERIOD: The Drawing begins on August 4, 2011, and ends at 8:59:59 p.m. Mountain Daylight Time (MDT) on August 13, 2011 (the “Drawing Period”).

3. TO ENTER: Visit http://www.sturgismotorcyclerally.com or http://www. www.blackhillsvacations.com during the Drawing Period and click on the Drawing icon, banner, or text link(s) and follow the instructions to complete the registration survey and entry form (collectively, the "entry" or "entries") to qualify for the daily prize Drawing; or visit the Sturgis Motorcycle Rally (the "Rally") registration kiosks located at the Sturgis Motorcycle Rally Headquarters in the Sturgis Armory near the corner of Junction and Main in Sturgis, South Dakota or the Motorcycle Expo in the Sturgis Community Center at the corner of 4th and Lazelle during the Rally hours between August 4, 2011, through August 13, 2011, and, using the computers provided by Sponsor at the Rally, follow the instructions to complete the registration survey and entry form (collectively, the "entry" or "entries") to qualify for the daily prize Drawing. Entrants may enter on the computers provided by Sponsor at the Rally or other computers to which entrant may have access. Entrants must be 18 years of age or older on the date of entry. You will be requested to submit the following information: complete first name, middle initial and last name, street address, city, state and zip code, phone number, and email address. You will also be requested to complete a survey. Entries must be submitted electronically during the Drawing Period and received no later than 8:59:59 p.m. MDT August 13, 2011. Sponsor’s computer is the official timekeeping device for this Drawing. In order for entries to be valid, entrants acknowledge that by completing the information on the survey/questionnaire, they have read and agree to the Official Rules and furthermore, agree, if chosen as a daily prize Drawing winner, to the publication of their name on Sturgis Motorcycle Rally promotional materials and to the posting of their name on the winner's list at the Sturgis Motorcycle Rally. No facsimiles allowed. No other form of manual, email or Internet participation is valid. Limit one (1) Entry per person/email address for the Drawing Period. Any entries received from any person/email address in excess of the limit stated for the Drawing Period will void the excess entries. Sponsor is not responsible for malfunctions of the electronic equipment, computer hardware or software, or lost, late, illegible, mutilated, incomplete, misdirected entries or for any other technical problems related to website entries. Sponsor reserves the right to modify, suspend or terminate the Drawing in the event that it is not capable of running as planned as a result of a computer virus, tampering, unauthorized intervention, fraud or any other technical failures. Sponsor reserves the right to disqualify anyone who tampers with the entry process. In the event of a dispute regarding the identity of the person submitting an online Entry, the Entry will be deemed to be submitted by the person in whose name the email account is registered. Entries become the property of the Sponsor and will not be returned.

4. DRAWING: Winners will be selected in a random daily Drawing beginning on August 4, 2011, through August 13, 2011, from all eligible entries received by Sponsor or its designee, the judge of the Drawing, whose decisions are final and binding on all matters relating to the Drawing. There will be a total of ten (10) drawings. To be eligible for a daily Drawing, entries must be received by 8:59:59 p.m. MDT that day. Non-winning entries will be rolled over to the next day’s Drawing. Winner’s names will be posted at the registration kiosks during the Rally and may also be posted on the Sponsor’s website and/or Sponsor’s licensee’s website.

5. WINNER NOTIFICATION & ACCEPTANCE OF PRIZE: Each winner will be notified by FedEx Second Day. The potential winner must prove eligibility, including, without limitation, proof of age and residence. In the event a potential Winner cannot prove eligibility, such potential winner shall be disqualified and an alternative potential winner may be chosen in the Sponsor’s sole discretion. The potential winner will be required to answer an element of skill question and sign and return an Affidavit of Eligibility and Liability/Publicity Release. The contents of said Affidavit must prove the potential winner’s eligibility and be received by Sponsor within 14 days of the date of notification of Prize, or prize will be forfeited and an alternate potential winner selected. The Affidavit of Eligibility and Liability/Publicity Release shall release Sponsor from any and all liability, loss, claims, demands, and causes of action for personal injury and/or damage, theft, loss or any other harm suffered in connection with this Drawing or the use/misuse, inability to use, or acceptance of any prize or any portion thereof; and except where is prohibited by law, a promotional release granting Sponsor the right to use potential winner’s name and likeness for advertising and publicity purposes without additional compensation. Any prize won by an individual who is 18 years of age or older, but who is considered a minor in his/her State of residence, will be awarded to his/her parent or legal guardian, who must sign all required releases. Return of any prize notification as undeliverable will result in disqualification and selection of an alternate winner. Winners must also complete any additional legal documents provided by Sponsor with respect to the prizes and return them as instructed within the timeframe specified by Sponsor or winner may forfeit prize at Sponsor’s sole discretion. All decisions of Sponsor relating to the Drawing are final. Sponsor especially reserves the right to delay the announcement of the winner for any reason Sponsor deems necessary and/or appropriate.

6. PRIZES AND ODDS OF WINNING: Ten (10) Prize Packages (One (1) Prize Package awarded per daily Drawing):

Day 1 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

Day 2 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

Day 3 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

Day 4 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

Day 5 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

Day 6 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

Day 7 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

Day 8 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

Day 9 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

Day 10 - 2011 Sturgis Motorcycle Rally Collectibles: Two (2) 2011 Official Sturgis Motorcycle Rally Patch, Pin & Sticker Packets, (2) Two 2011 Official Sturgis Motorcycle Rally T-Shirts, and Two (2) 2011 Sturgis Motorcycle Rally VIP Guest Passes good for FREE ADMISSION to the following: Sturgis Motorcycle Museum, JackPine Gypsies Races, Da Bus Shuttle, Downtown Sturgis Municipal Parking Lot, Main Street Photo Tower, Main Street Photo (Print), and Sturgis Motorcycle Rally Hospitality Village, plus passes to Black Hills area attractions.

All prizes will be awarded. Prizes are not transferable. No prize substitutions or cash redemptions allowed, except at Sponsor’s sole discretion if the advertised prize becomes unavailable. Limit one (1) prize package per person. Winners (or winners’ parents or legal guardians, if winners are minors in his/her State of residence and are 18 years of age or older) are responsible for all federal, state and local taxes. Odds of winning depend on the number of eligible entries received.

7. GENERAL CONDITIONS: The South Dakota Courts (State and Federal) shall have sole jurisdiction of any controversies arising regarding this Drawing and the laws of the State of South Dakota shall govern the Drawing and any and all claims arising from said Drawing shall be resolved in the Fourth Judicial Circuit Court, Meade County, South Dakota. Each entrant waives any and all objections to jurisdiction and venue in these courts and hereby submits to the jurisdiction of those courts. By entering, entrants agree: (1) to release and hold harmless Sponsor and all prize providers and their affiliated companies and licensees and their agents and their successors and assigns from any and all actions, suits, claims and demands of any kind whatsoever, including any and all liability, injuries, loss and/or damage of any kind, included but not limited to personal injury or death, arising out of their participation in the Drawing and with respect to the awarding, receipt, possession, use and/or mis-use of any prize, which entrant, its heirs, executors, administrators and assigns had, now have, or hereafter may have by reason of any matter connected to the Drawing, including the awarding of the Prize; (2) to be bound by the Official Rules and Sponsor’s Privacy Policy and web site Terms and Conditions of Use; (3) that the decisions of the judge of the Drawing are final and binding on all matters relating to the Drawing; (4) to be contacted by the Sponsor and its designated licensee by mail and/or email for purposes of the Sponsor awarding Prizes; (5) to be contacted by Sponsor and its affiliated companies and licensees and their agents by mail and/or email for the purposes of receiving marketing and promotional materials, provided the Entrant has provided consent; (3) to grant to Sponsor and its licensees, agents and affiliates, the right, without limitation, to the use and publication of their names and likenesses for advertising, trade and promotional purposes in all media worldwide (including online) without additional compensation and to waive the opportunity and right to inspect or approve any such advertising, publicity or promotional materials, provided that Entrant is a winner, and except if winner is a resident of Tennessee and where prohibited by law; (7) to be solely responsible for all federal, state and local taxes applicable to Prizes and to acknowledge that Sponsor may issue an IRS 1099 tax form for the approximate retail value of the Prize to Entrant, provided that Entrant is a winner; (8) to not commit any fraud or deception in participating in the Drawing or in claiming any Prize; (9) to forfeit any Prize awarded to winner, should winner make any false statements in required releases or commit any fraud or deception in connection with the Drawing; and (10) to acknowledge that Sponsor and its agents and affiliates have neither made, nor are in any manner responsible or liable for any warranty, representation or guarantee, expressed or implied, including, but not limited to, winner’s Prize’s quality, mechanical condition or fitness, in fact or in law.

All applicable federal, state and local laws and regulations apply.

8. WINNERS LIST & RULES REQUEST: For a list of winners and a copy of the official rules, send a self-addressed stamped envelope to be received by August 31, 2011, to: Sturgis Motorcycle Rally Drawing Winner’s List, Sturgis Motorcycle Rally, c/o City of Sturgis, 1040 2nd Street, Suite 201, Sturgis, South Dakota, 57785.

9. SPONSOR: City of Sturgis, Sturgis Motorcycle Rally, 1040 2nd Street #201, Sturgis, South Dakota 57785.

©2011 City of Sturgis, Sturgis Motorcycle Rally. All rights reserved. The Sturgis Motorcycle Rally service mark is used under license from the Sturgis Motorcycle Rally Incorporated, Sturgis, South Dakota.